Otakademia

Social and technical aspects of the uses of technology

Posted by: Ariane Beldi on: April 11, 2009

its_super_personTwitter can indeed be a very useful source of information, as the following article entitled Why social search won’t topple Google (anytime soon) illustrates it.  Actually, I found it following a citation in an article on the Slow Erosion of Google Search, which had been previously cited by one of my contact on Twitter. What I particularly appreciate in Brynn Evans‘ article is her emphasis on the user and its appropriation of en electronic tool like Google. It clearly shows the process by which individuals decide of what use a proposed tool can be to them with respect to their initial expectations towards and their technical command of it. It also shows how powerful social factors can be in influencing the direction of technological innovation. As both article observe, the displacement of Google as one of the leading tool of the Internet might not be happening on the level of always more powerful algorithms that can answer more questions, more precisely, but on the capacity of the search engines to be inscribed themselves in the social setting of the user. In my opinion, their observations advocate for a future where higly individualized technologies will answer to specific needs, while still being compatible with one another and thus, connectable.

1 Response to "Social and technical aspects of the uses of technology"

That “guessay” article makes some far fetched conclusions. I agree that Facebook and Twitter take away attention from Google, but it seem unlikely that Google will suffer significantly.

At one point, I was very interested in information architecture and design. One of the question I was contemplating was this: what is the quickest and simplest way to obtain information you need? The answer I come up with is to ask a person who is likely to know the answer. Twitter or Facebook are means to cast a net rather than a single string, hoping to catch something in the vast net ocean.

A while ago they actually tried Google Answers. You ask a question and state a monetary reward for an answer. People answer your question and you give the reward to the best one. Google suspended that project though.

Human interaction is much faster and more efficient (in some cases :P ) than Google. However, with a little search term literacy, it is very easy to find almost everything you need from Google.

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